福唐红中国红，福唐星公益《关爱下一代做更有爱的家长》传播梦想之爱，铸造品牌形象，引领科技亲子，铸就福唐梦中国梦。
2018年全球最具价值品牌100强排行榜
美国《福布斯》杂志发布2018年全球最具价值品牌100强排行榜，苹果连续八年蝉联榜首，品牌价值达1828亿美元，较去年增长8%。
前五大品牌均为科技公司，谷歌连续第三年位居第二，品牌价值1321亿美元，增长30%。苹果的品牌价值仍比谷歌高出38%，但近年来两品牌之间的差距不断缩小，三年前苹果超过谷歌121%。
微软位列第三，品牌价值达1048亿美元，同比增长21%；Facebook第四，品牌价值948亿美元，同比增长29%；亚马逊名列第五，品牌价值709亿美元，同比增长31%。
亚马逊今年超越可口可乐跻身前五，可口可乐的品牌价值仅增长2%，至573亿美元，是前7大品牌中唯一的非科技品牌。
三星位列第七，品牌价值为476亿美元；迪士尼第八，475亿美元；丰田第九，447亿美元；AT&T第十，419亿美元。
第11至20位依次为：麦当劳、通用电气（GE）、梅赛德斯-奔驰、英特尔、路易威登、思科、IBM、耐克、威瑞森（Verizon）、宝马。
百强品牌的品牌价值总计达2.15万亿美元，较去年增长10%。肯德基名列第100位，品牌价值为74亿美元。
百强品牌中，科技品牌占比达20%，金融品牌有13个，以维萨卡（245亿美元）为首；汽车品牌有12个，以丰田（447亿美元）为首。
按国家划分，100强品牌来自16个国家和地区，美国最多，占54个；德国第二，贡献了12个；法国和日本各贡献7个，并列第三。瑞士4个，比利时、韩国、荷兰、西班牙、瑞典各两个，中国、奥地利、加拿大、丹麦、爱尔兰、英国各1个。
华为排名从去年的第88升至79，品牌价值为84亿美元，同比增长15%，是唯一入围的中国品牌。
以下为100强完整榜单：
| 排名 | 品牌 | 品牌价值 | 价值变化 |
| #1 | 苹果 | $182.8 B | 8% |
| #2 | 谷歌 | $132.1 B | 30% |
| #3 | 微软 | $104.9 B | 21% |
| #4 | Facebook | $94.8 B | 29% |
| #5 | 亚马逊 | $70.9 B | 31% |
| #6 | 可口可乐 | $57.3 B | 2% |
| #7 | 三星 | $47.6 B | 25% |
| #8 | 迪士尼 | $47.5 B | 8% |
| #9 | 丰田 | $44.7 B | 9% |
| #10 | AT&T | $41.9 B | 14% |
| #11 | 麦当劳 | $41.4 B | 3% |
| #12 | 通用电气 | $37.2 B | -2% |
| #13 | 梅赛德斯-奔驰 | $34.4 B | 18% |
| #14 | 英特尔 | $34.1 B | 9% |
| #15 | 路易威登 | $33.6 B | 17% |
| #16 | 思科 | $32.4 B | 5% |
| #17 | IBM | $32.1 B | -4% |
| #18 | 耐克 | $32 B | 8% |
| #19 | Verizon | $31.4 B | 9% |
| #20 | 宝马 | $31.4 B | 9% |
| #21 | 甲骨文 | $30.8 B | 6% |
| #22 | 万宝路 | $26.6 B | 10% |
| #23 | SAP | $26.2 B | 10% |
| #24 | 本田 | $25.5 B | 6% |
| #25 | 百威 | $25.5 B | 4% |
| #26 | 沃尔玛 | $24.9 B | 3% |
| #27 | 维萨卡 | $24.5 B | 15% |
| #28 | 美国运通 | $23.1 B | -6% |
| #29 | 百事可乐 | $18.4 B | 1% |
| #30 | 欧莱雅 | $17.2 B | 10% |
| #31 | 雀巢 | $17.1 B | 2% |
| #32 | 吉列 | $17.1 B | -11% |
| #33 | 家得宝 | $16.4 B | 10% |
| #34 | 星巴克 | $16.2 B | 9% |
| #35 | 爱马仕 | $15.3 B | 17% |
| #36 | 古驰 | $14.9 B | 18% |
| #37 | 奥迪 | $14.8 B | 5% |
| #38 | 埃森哲 | $14.8 B | 5% |
| #39 | ESPN | $14.6 B | -8% |
| #40 | 宜家 | $14.5 B | 7% |
| #41 | 菲多利 | $14.4 B | 5% |
| #42 | 福特 | $14.1 B | 3% |
| #43 | 富国银行 | $13.5 B | 3% |
| #44 | UPS | $13.3 B | 3% |
| #45 | CVS | $13.2 B | 3% |
| #46 | ZARA | $13 B | 16% |
| #47 | H&M | $13 B | -8% |
| #48 | 西门子 | $12.8 B | 11% |
| #49 | 万事达 | $12.4 B | 10% |
| #50 | 惠普 | $12.4 B | -6% |
| #51 | J.P．摩根 | $11.9 B | 6% |
| #52 | 汇丰银行 | $11.9 B | 4% |
| #53 | 雀巢 | $11.7 B | 5% |
| #54 | 福克斯 | $11.7 B | 9% |
| #55 | 奈飞 （Netflix） | $11.5 B | 35% |
| #56 | 雪佛兰 | $11.5 B | 11% |
| #57 | 帮宝适 | $11.4 B | -2% |
| #58 | 保时捷 | $11 B | 14% |
| #59 | 卡地亚 | $10.6 B | 14% |
| #60 | 美国银行 | $10.4 B | 15% |
| #61 | 红牛 | $10.4 B | 19% |
| #62 | Ebay | $10.3 B | -5% |
| #63 | 索尼 | $10.2 B | 23% |
| #64 | 大通 （Chase） | $10.2 B | 12% |
| #65 | 花旗 | $10.1 B | 10% |
| #66 | 高露洁 | $10 B | 2% |
| #67 | 达能 | $10 B | -2% |
| #68 | 阿迪达斯 | $9.5 B | 20% |
| #69 | 雷克萨斯 | $9.5 B | 4% |
| #70 | 日产 | $9.4 B | 5% |
| #71 | 劳力士 | $9.3 B | 7% |
| #72 | T-Mobile | $9 B | 18% |
| #73 | 卡夫 | $8.8 B | -4% |
| #74 | 科罗纳 | $8.8 B | 16% |
| #75 | 现代 | $8.7 B | -2% |
| #76 | 桑坦德 | $8.7 B | 5% |
| #77 | 巴斯夫 | $8.6 B | 9% |
| #78 | 劳氏 | $8.5 B | 16% |
| #79 | 华为 | $8.4 B | 15% |
| #80 | Adobe | $8.3 B | 13% |
| #81 | 联邦快递 | $8.3 B | 11% |
| #82 | 喜力 | $8.2 B | 7% |
| #83 | 高盛 | $8.2 B | 11% |
| #84 | 家乐氏 | $8.2 B | -3% |
| #85 | 波音 | $8.1 B | 14% |
| #86 | 好市多 | $8 B | 15% |
| #87 | 香奈儿 | $8 B | 10% |
| #88 | 兰蔻 | $8 B | 13% |
| #89 | 妮维雅 | $7.9 B | 14% |
| #90 | 大众汽车 | $7.9 B | 16% |
| #91 | 乐高 | $8.6 B | -1% |
| #92 | 松下 | $7.8 B | 12% |
| #93 | 飞利浦 | $7.7 B | 6% |
| #94 | RBC | $7.7 B | 12% |
| #95 | 安联 | $7.6 B | 11% |
| #96 | 优衣库 | $7.5 B | 12% |
| #97 | 沃尔格林 | $7.5 B | 8% |
| #98 | Paypal | $7.5 B | 33% |
| #99 | 戴尔 | $7.5 B | 18% |
| #100 | 肯德基 | $7.4 B | 15% |
以下是英文简述:
The World's Most Valuable Brands 2018
Apple tops Forbes’ annual look at the world’s most valuable brands for the eighth straight year. The brand of the tech titan is worth $182.8 billion by Forbes' count, up 8% over last year. Apple is worth 38% more than second-ranked Google ($132.1 billion), although the gap in brand value between the Silicon Valley giants was three greater in percentage terms just three years ago ($145.3 billion vs. $65.6 billion).
Google is gaining steam, but Apple remains the gold standard for its ability to generate massive profits through premium pricing and insatiable demand for its products around the globe.
Forbes values brands on their financial merits instead of consumer surveys. Below is a breakdown of the top 100 brands by country, industry, gainers and more, plus a detailed methodology of our valuation process.
Cumulative value for top 100 brands: $2.15 trillion, up 10%.
Top Brands By Country:
U.S. (54 brands), Germany (12), France, Japan (7), Switzerland (4), Belgium, Korea, Netherlands, Spain, Sweden (2 each), Austria, Canada, China, Denmark, Ireland, U.K. (1)
Top Brands By Industry:
Technology (20), Financial Services (13), Automotive (12), Consumer Packaged Goods (11), Retail (9), Luxury (6), Diversified (4), Alcohol, Apparel, Beverages, Restaurants, Telecom, Transportation (3), Leisure, Media (2), Aerospace, Business Services, Tobacco (1)
Bigger Gainers:
Netflix (35%), PayPal (33%), Amazon (31%), Google (30%), Facebook (29%)
Biggest Declines:
Gillette (-11%), H&M (-8%), ESPN (-8%), HP (-6%), American Express (-6%)
New Entries In Top 100 vs. 2017:
Volkswagen (#90), RBC (#94), Uniqlo (#96), PayPal (#98), Dell (#99), KFC (#100)
Drop-offs (2017 rank displayed):
BBVA (#80), Caterpillar (#82), Target (#89), Subway (#92), Hershey (#94), Coach (#99)
The Ranking List 2018
Rank | Brand | Industry |
| #1 | Apple | Technology |
| #2 | Google | Technology |
| #3 | Microsoft | Technology |
| #4 | Facebook | Technology |
| #5 | Amazon | Technology |
| #6 | Coca-Cola | Beverages |
| #7 | Samsung | Technology |
| #8 | Disney | Leisure |
| #9 | Toyota | Automotive |
| #10 | AT&T | Telecom |
| #11 | McDonald's | Restaurants |
| #12 | GE | Diversified |
| #13 | Mercedes -Benz | Automotive |
| #14 | Intel | Technology |
| #15 | Louis Vuitton | Luxury |
| #16 | Cisco | Technology |
| #17 | IBM | Technology |
| #18 | NIKE | Apparel |
| #19 | Verizon | Telecom |
| #20 | BMW | Automotive |
| #21 | Oracle | Technology |
| #22 | Marlboro | Tobacco |
| #23 | SAP | Technology |
| #24 | Honda | Automotive |
| #25 | Budweiser | Alcohol |
| #26 | Walmart | Retail |
| #27 | Visa | Financial Services |
| #28 | American Express | Financial Services |
| #29 | Pepsi | Beverages |
| #30 | L'Oréal | Consumer Packaged Goods |
| #31 | Nescafe | Beverages |
| #32 | Gillette | Consumer Packaged Goods |
| #33 | Home Depot | Retail |
| #34 | Starbucks | Restaurants |
| #35 | Hermès | Luxury |
| #36 | Gucci | Luxury |
| #37 | Audi | Automotive |
| #38 | Accenture | Business Services |
| #39 | ESPN | Media |
| #40 | IKEA | Retail |
| #41 | Frito-Lay | Consumer Packaged Goods |
| #42 | Ford | Automotive |
| #43 | Wells Fargo | Financial Services |
| #44 | UPS | Transportation |
| #45 | CVS | Retail |
| #46 | Zara | Retail |
| #47 | H&M | Retail |
| #48 | Siemens | Diversified |
| #49 | Mastercard | Financial Services |
| #50 | HP | Technology |
| #51 | J.P. Morgan | Financial Services |
| #52 | HSBC | Financial Services |
| #53 | Nestle | Consumer Packaged Goods |
| #54 | Fox | Media |
| #55 | Netflix | Technology |
| #56 | Chevrolet | Automotive |
| #57 | Pampers | Consumer Packaged Goods |
| #58 | Porsche | Automotive |
| #59 | Cartier | Luxury |
| #60 | Bank of America | Financial Services |
| #61 | Red Bull | Beverages |
| #62 | Ebay | Technology |
| #63 | Sony | Technology |
| #64 | Chase | Financial Services |
| #65 | Citi | Financial Services |
| #66 | Colgate | Consumer Packaged Goods |
| #67 | Danone | Consumer Packaged Goods |
| #68 | Adidas | Apparel |
| #69 | Lexus | Automotive |
| #70 | Nissan | Automotive |
| #71 | Rolex | Luxury |
| #72 | T-Mobile | Telecom |
| #73 | Kraft | Consumer Packaged Goods |
| #74 | Corona | Alcohol |
| #75 | Hyundai | Automotive |
| #76 | Santander | Financial Services |
| #77 | BASF | Diversified |
| #78 | Lowe's | Retail |
| #79 | Huawei | Technology |
| #80 | Adobe | Technology |
| #81 | FedEx | Transportation |
| #82 | Heineken | Alcohol |
| #83 | Goldman Sachs | Financial Services |
| #84 | Kellogg's | Consumer Packaged Goods |
| #85 | Boeing | Aerospace |
| #86 | Costco | Retail |
| #87 | Chanel | Luxury |
| #88 | Lancome | Consumer Packaged Goods |
| #89 | Nivea | Consumer Packaged Goods |
| #90 | Volkswagen | Automotive |
| #91 | LEGO | Leisure |
| #92 | Panasonic | Technology |
| #93 | Philips | Diversified |
| #94 | RBC | Financial Services |
| #95 | Allianz | Financial Services |
| #96 | Uniqlo | Apparel |
| #97 | Walgreens | Retail |
| #98 | PayPal | Technology |
| #99 | Dell | Technology |
| #100 | KFC | Restaurants |
福唐红中国红，福唐智能是一家高科技服务企业，致力于打造激光加工电商平台，提供一站式激光加工服务，是您值得信赖的激光平台。已创立福唐星公益《关爱下一代做更有爱的家长》传播梦想之爱，铸造品牌形象；正筹建“福唐家庭激光俱乐部”传播激光之美，引领科技亲子，铸就福唐梦中国梦。
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